Content Creation for Entrepreneurs:
Everything You Need to Know to Get Started in 2023
by Crunch Ranjani
As a holistic entrepreneur, how can you reach your ideal audience, build relationships, and engage them as clients?
Through your content, of course!
Content marketing is a powerful tool to guide “strangers on the Internet” into becoming “valued paying customers.” Low-cost (or even free), and simple to implement on your own—it’s easy to get started!
Want to learn how to use content marketing as an impactful sales tool? In this article, we’re giving you everything you need to get started!
What Is Content and How Does It Fit In Marketing?
In the digital world, content takes many forms. For small business owners, you might write long-form content like blogs and articles on your websites to share your unique perspectives, thought leadership, or expertise. You might create shorter pieces of content for social media, presenting a quick tip or a hot take on a topic. Audio and video posts like podcasts, Instagram Stories, and YouTube videos are a just few examples of different forms of content you can create.
We can think about content marketing as strategically producing and distributing relevant, valuable content to your audience. This allows you to nurture relationships and stay top-of-mind. When it’s time to make a purchase, your audience will naturally gravitate toward your services because they found value in your content in the past.
People consume content in different ways. Showing up with a variety of content on diverse platforms makes us more inclusive and accessible, allowing us to reach a wider audience!
What to Share: 5 Types of Content You Can Create
Consistently creating valuable and relevant content for your audience can be a challenge. Putting your content ideas into these five categories will help you organize the kinds of information you want to share with your audience.
Frequently Asked Questions (FAQs)
Answer questions that your clients or potential clients often ask you. If five or more people have asked the same question or asked for information on the same topic, take it as a sign to create some content about it. Not only will this content save you the time and effort of repeatedly answering the same questions, but it will also help you show up in search engines!
Correcting Misinformation
As a holistic entrepreneur, you likely have come across people who have misconceptions about your field or industry, the work you do, or the practices you teach. Busting myths and sharing accurate information provides your audience with valuable information. At the same time, this type of content can challenge stereotypes and misconceptions they may have.
Walkthroughs
What’s it like to work with you? What should people expect from their first session? What should they bring to the session? People often have reservations about trying something new or working with a new service provider because they don’t know what to expect. Sharing a walkthrough of what it’s like to work with you can set their minds at ease and make them feel more comfortable.
Guides & Step-by-Step Tutorials
This is a popular content type where you share how to do something specific or teach a very small element of something within your area of expertise. Guides and tutorials are easy ways to educate your audience while showcasing your expertise. As a bonus, it often makes for great video content too!
Services
Don’t forget to create content around the services you offer! People may be keen to work with you but not know exactly what you offer or how to engage your services. Invite people to interact with your work by regularly sharing content on what you do, who you do it for, and how people can partner with you!
Tip: Create content that is specific to your ideal audience. 71% of people who found content irrelevant said it was because it was not specific enough!
How to Get the Most Out of Your Content
You’ve spent time creating useful content for your audience, so why not get more out of it than just a single post? Whether you’ve invested fifteen minutes creating a post for Instagram or three hours writing a comprehensive blog article, you can repurpose this content on other platforms and in other media formats. Repurposing and cross-posting are effective ways to boost your online visibility without spending too much time on it.
If you write a blog post for your website, you can create a series of social media posts from it by featuring an infographic or statistic, sharing a summary, or highlighting an impactful quote. Conversely, you can turn lengthy social media captions into blog posts by adding statistics and descriptions or explaining key points in greater detail.
Make an Impact With Content
Content marketing isn’t a strategy that produces results in a few days or even weeks. To make an impact with your content and see the results of your efforts, you have to play the long game. Don’t give up! Commit to your marketing plan for at least a few months before judging the results.
Decide how often you can commit to posting on a regular basis. Whether that’s every day, once a week, or even twice a month—find what works for you and stick to it. This rhythm signals to your audience that they can depend on you for regular content. It also tells search engines and algorithms that you are a steady source of information. Having a content plan in place is useful to ensure you post consistently!
Remember, it’s unlikely you will go viral and have a huge influx of new clients after your first post. However, over time, you are guaranteed to reap the benefits. Increased engagement, more traffic to your website, and more clients are some of the outcomes business owners report seeing after engaging in content marketing.
Expressing your authentic self through your content is one of the simplest, most impactful ways to attract your ideal clients. Through our online courses and individual consultations, we teach manageable, user-friendly digital strategies for growing your business through authentic content marketing. Plus, we'll share tips for creating inspirational content that reflects your genuine voice and uses your digital platform to build meaningful relationships with your audience.
Content marketing is just one pillar of a successful digital marketing campaign. If you are an entrepreneur or community organizer wanting to launch or grow your online business, nonprofit, or community project, please feel warmly welcome to join The Lounge. In this digital wellness community for changemakers, you’ll find the support you need to build a thriving business without burnout and overwhelm. Click here to learn more.
